Neat

The work

Neat came to us for content volume, with two parallel tracks running every week.

The first track was paid media. Heavy on design, fast on iteration, built to test messages and SKUs across formats. The output was deliberately diverse: product-led stills, motion edits, message-led graphics, and short-form video cut for performance. The goal was less "hero film" and more a working library that paid social could pull from, test, and refresh without waiting on a shoot cycle.

The second track was founder content. Low-fi, organic in feel, filmed in real environments rather than on set. The point was credibility and personality, not polish. These pieces gave the brand a human surface to balance the design-led paid work, and gave the founders a steady presence on organic channels without it becoming a second job for them.

How the week ran

Each week opened with a content brief that translated the brand's priorities into a sprint plan: the SKUs, messages, claims, and channels in focus, plus the formats each piece needed to land in.

From there the week followed a rhythm. Early in the week, design and edit leads scoped the paid-media drops, sourcing existing footage, briefing new cutdowns, and building the design-led pieces around the key messages. Mid-week, founder content was filmed in low-fi settings, organised in tight back-to-back sessions so a single filming block fed multiple weeks of organic posts. Later in the week, edits, captions, and design rounds were finished, reviewed against the brief, and shipped into the content library ready for scheduling.

The output was high volume but not undifferentiated. Each sprint deliberately mixed styles so paid had fresh creative to test and organic had a steady, human cadence, with both tracks pulling from the same weekly brief so the brand stayed coherent across the feed.

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