Last updated: 30 April 2026

About this policy

Purple Square Content ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, store and protect personal information when you visit our website, engage with our services or otherwise interact with us. We are the data controller for your personal data. If you have any questions, contact us at justina@purplesq.co.uk.

Information we collect

We collect contact details such as your name, email address, phone number, company name and job title when you complete our contact form, book a call or sign up to our newsletter. We collect any messages you send us through email, our contact form, WhatsApp or scheduled calls. We automatically collect technical data when you visit our website, including your IP address, browser type, device information and pages visited. We also collect usage data showing how you interact with our website and content, and we record your marketing preferences.

How we use your information

We use your personal information to respond to enquiries and provide services, to schedule and conduct discovery calls and other meetings, to deliver the content marketing and creative services we have agreed with you, to send our newsletter and marketing communications where you have opted in, to improve our website and services through analytics, to comply with our legal and regulatory obligations, and to maintain accurate business records.

Legal basis for processing

Under the UK GDPR and Data Protection Act 2018, we process your personal data based on your consent (for example, when you subscribe to our newsletter), contract (where processing is necessary to perform a contract with you), legitimate interests (for our business administration and direct marketing to existing clients), and legal obligation (where required by law, such as tax records).

Sharing your information

We do not sell your personal data. We may share your information with service providers who help us operate the business, including email platforms, scheduling tools, hosting providers and analytics services. We currently use Webflow (website hosting), Calendly (call scheduling), Brevo (email marketing), Elfsight (Instagram feed widgets) and Google Analytics (website analytics). We may also share data with professional advisers such as accountants, insurers and lawyers where necessary, and with authorities if required by law or to protect our legal rights. All providers are bound by contract to protect your data.

Cookies

Our website uses cookies and similar tracking technologies to provide a better browsing experience and to analyse site traffic. You can control cookies through your browser settings. By continuing to use our website, you consent to our use of cookies.

Data retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting or reporting requirements. We typically keep enquiry and prospect records for up to 24 months from last contact, active client records for the duration of the relationship plus 7 years for tax purposes, and newsletter subscriber records until you unsubscribe.

Your rights

Under UK GDPR, you have the right to access the personal data we hold about you, correct inaccurate or incomplete information, request erasure of your data, restrict how we process your data, object to processing based on legitimate interests, request data portability to receive your data in a structured format, and withdraw consent at any time. To exercise any of these rights, contact us at justina@purplesq.co.uk and we will respond within one month. You also have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk if you are unhappy with how we have handled your data.

International data transfers

Some of our service providers are based outside the UK. Where we transfer your personal data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or transfers to countries deemed adequate by the UK government.

Children's privacy

Our services are aimed at businesses and are not directed to individuals under 18. We do not knowingly collect personal data from children.

Security

We have appropriate technical and organisational measures in place to protect your personal data against unauthorised access, accidental loss, destruction or damage.

Changes to this policy

We may update this Privacy Policy from time to time. The 'Last updated' date above reflects the most recent revision. We encourage you to review this policy periodically.

Contact us

If you have any questions about this Privacy Policy or our data practices, please contact Purple Square Content at justina@purplesq.co.uk or 07515 867444.